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About STAR® Manager Certification

74
x
Return on Investment (ROI) per manager in the programme
70
%
Increase in the time managers spent coaching
5
M
Managers in the UK alone and many are ‘accidental managers’

Overview

Management and leadership skills take time to master. While our understanding of what makes a ‘good’ leader changes from one day to the next, one thing remains constant — good leadership drives the culture and success of any organization.

STAR® Training and Certifications

Benefits of STAR® Manager Certification

For Individuals

  • Fast-track promotion and become "the best manager in your company" through new coaching behaviours.  
  • Reclaim time and reduce stress by shifting from task-oriented work to empowering your team members.
  • Enhance coaching skills like active listening, powerful enquiry, feedback, and structured 1:1s by applying the STAR Coaching Model®.  
  • Develop confidence and resilience through sustained behavioural change.
  • Have a certification that proves your ability to directly increase engagement, productivity, retention, inclusivity and performance.

For Organisations

  • Increases employee engagement and retention by training managers to adopt coaching mindsets.
  • Improves performance and productivity based on data suggesting STAR® managers increase productivity by upwards of 47%.  
  • Delivers strong ROI (up to 100×) and contributes to overall revenue growth. 
  • Encourages agile mindsets, creativity, and team ownership in change or growth environments. 
  • Cultivates a coaching culture by embedding enquiry-led interactions across the organization to promote collaborative, inclusive workplaces.

    Documentation

    Document thumbnail
    pdf - 826.35 KB - 01 October 2025

    Study materials

    STAR® Manager - Operational Coaching® Skills for Leaders and Managers study material cover
    The Answer is a Question
    Book (English)
    By
    Dominic & Laura Ashley-Timms (Notion Ltd)

    STAR® Manager Certification levels

    STAR® Coach badge

    STAR® Coach

    Discover the Operational Coaching® Model and various leadership techniques that will engage, inspire, and develop your team for success.

    STAR® Coach Practitioner  badge

    STAR® Coach Practitioner

    Deepen your coaching skills with advanced techniques, behavioral change strategies, and a walk-through of practical applications.

    Certified STAR® Manager  badge

    Certified STAR® Manager

    Learn the fundamentals of Operational Coaching® and how to create behavioral change within your team’s daily operations.

    Certified STAR® Manager Practitioner  badge

    Certified STAR® Manager Practitioner

    Advance your leadership skills by integrating Operational Coaching® to drive team development and create lasting behavioral changes.

    Testimonials

    Quote illustration

    After completing the STAR® program, my approach to my team changed. By not taking on activities myself... I found I freed up 40% to 50% of my time, and projects completed sooner.

    User avatar
    Lou Garriga
    Director of Operations, Rubadue Wire
    Quote illustration

    STAR® has had a major impact on how I operate as a professional, it has completely changed the way I work, giving me the knowledge and skills to develop on a personal perspective and to develop my team.

    User avatar
    Carl Drinkel
    Senior Quality Engineer, Hitachi Rail
    Quote illustration

    I gained more confidence in asking powerful questions and engaging employees in different activities. This helped me achieve my own objectives and become more effective as a manager overall.

    User avatar
    Monika Wujciow
    Continuous Improvement Manager, AB World Foods
    Quote illustration

    I’m really surprised at how powerful these approaches are. I underestimated how much I still had to learn about developing people. I have taken away techniques to help in both my personal life as well as my professional life.

    User avatar
    Jen Booker
    HR Manager, Dennis Eagle Ltd
    Quote illustration

    People who do this programme will see a significant improvement in their team performance and problem-solving abilities. It gives you the tools with which to tap into your teams latent talents and empowers them to bring their ideas and problem-solving skills to fruition, thus freeing up time for you to do other tasks.

    User avatar
    Martin Thompson
    Project Manager, AmcoGiffen
    Quote illustration

    STAR® is a programme that everyone should consider using. However well you think you know yourself and however good your management style is this programme helps you to find areas for improvement. It will help not just you but the people around you to become better empowered.

    User avatar
    Helen Freeman
    University of Exeter
    Quote illustration

    To learn the art of coaching gives you incredible benefits, not only in the workplace but in your home life as well. I gained a deep understanding and really learnt how to use the technique. The course is well put together, easy to understand and you receive so much support and help from a very friendly team. Well done and thank you.

    User avatar
    Lee-Anne Olsen
    Scott Bader
    Testimonials illustration

    Videos & Case studies

    Videos

    STAR® Manager: The art and science of asking questions

    | 1 minute 17 seconds

    STAR® Manager: Supporting Agile behaviours

    | 1 minute 4 seconds

    Case studies

    FAQs

    If you previously sat an exam with us and were issued a paper certificate but would like to upgrade to a digital badge and e-certificate, please contact us. There is a £25 administration fee for providing a digital badge and a form for which you will need to complete to consent to your personal information being used in order to manually create the badge in Credly.com.

    If your exam is booked through a Training Organization, and they are proctoring your exam over a platform of their choosing, you will need reach out to them directly to discuss options to reschedule.  

    If your exam is with ProctorU, you can reschedule without additional charges as many times as you wish up to 24 hours prior to your booked slot. If you reschedule within this 24-hour period, you will need to pay the £38 reschedule fee, as we will still be charged by ProctorU for your slot.

    You can merge your account by logging into your candidate portal with your initial email address and click on your name at the top. Then click merge and send a merge request to your secondary email address. Once you have agreed to the email request, everything will appear in one account. Please contact us if you have any problems with this process and we will be happy to help.

    You may contact our Accreditation Team directly, and they will be happy to answer your questions regarding the Accreditation process.

    To become an Accredited Training Organization (ATO), apply for accreditation or contact your local APMG office. If suitable, you'll receive an invoice and undergo APMG International's ATO assessment.

    Trainers must be sponsored by an Accredited Training Organization (ATO), which can be found using the APMG International search tool. The sponsoring ATO must submit a trainer application to APMG. 

    The requirements, including pass marks of the exams, will vary depending on the certification, please get in touch for more information.

    If you go to the invigilator portal, use the same log in details as you would for your Marlin account. Once logged in then click on the '+' icon. This will provide two lists - 'Invigilators' and 'Trainers'. Click the appropriate one and find the person you are looking for, then send the invitation.

    Get in touch

    If you have a query about this certification or want to know more about training send us a message via this contact form. We would love to hear from you!