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About STAR® Manager Certification

74
x
Return on Investment (ROI) per manager in the programme
70
%
Increase in the time managers spent coaching
5
M
Managers in the UK alone and many are ‘accidental managers’

Overview

Management and leadership skills take time to master. While our understanding of what makes a ‘good’ leader changes from one day to the next, one thing remains constant — good leadership drives the culture and success of any organization.

STAR® Training and Certifications

Benefits of STAR® Manager Certification

For Individuals

  • Fast-track promotion and become "the best manager in your company" through new coaching behaviours.  
  • Reclaim time and reduce stress by shifting from task-oriented work to empowering your team members.
  • Enhance coaching skills like active listening, powerful enquiry, feedback, and structured 1:1s by applying the STAR Coaching Model®.  
  • Develop confidence and resilience through sustained behavioural change.
  • Have a certification that proves your ability to directly increase engagement, productivity, retention, inclusivity and performance.

For Organisations

  • Increases employee engagement and retention by training managers to adopt coaching mindsets.
  • Improves performance and productivity based on data suggesting STAR® managers increase productivity by upwards of 47%.  
  • Delivers strong ROI (up to 100×) and contributes to overall revenue growth. 
  • Encourages agile mindsets, creativity, and team ownership in change or growth environments. 
  • Cultivates a coaching culture by embedding enquiry-led interactions across the organization to promote collaborative, inclusive workplaces.

    Documentation

    Document thumbnail
    pdf - 826.35 KB - 01 October 2025

    Study materials

    STAR® Manager - Operational Coaching® Skills for Leaders and Managers study material cover
    The Answer is a Question
    Book (English)
    By
    Dominic & Laura Ashley-Timms (Notion Ltd)

    STAR® Manager Certification levels

    STAR® Coach badge

    STAR® Coach

    Discover the Operational Coaching® Model and various leadership techniques that will engage, inspire, and develop your team for success.

    STAR® Coach Practitioner  badge

    STAR® Coach Practitioner

    Deepen your coaching skills with advanced techniques, behavioral change strategies, and a walk-through of practical applications.

    Certified STAR® Manager  badge

    Certified STAR® Manager

    Learn the fundamentals of Operational Coaching® and how to create behavioral change within your team’s daily operations.

    Certified STAR® Manager Practitioner  badge

    Certified STAR® Manager Practitioner

    Advance your leadership skills by integrating Operational Coaching® to drive team development and create lasting behavioral changes.

    Ready to start your learning journey?

    Choose a Training Organization

    APMG accredits Training Organizations (ATOs) to make sure they are delivering our products and certifications to high standards.

    Buy a training course and exam through one of our Training Organizations below.

    Self-study

    Buy your book and exam from APMG

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    Search for an organization

    Training organizations for STAR® Manager Certification

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    Displaying 7 - 12 results of 18
    Topstone Consulting LLC
    • Based in United States
    • Provides training for Individuals, Teams, Organizations
    STAR® Coach Leadership
    • Based in United States
    • Provides training for Individuals, Teams, Organizations
    Carpe Omnia Training Ltd
    • Based in Poole, United Kingdom
    • Provides training for Individuals, Teams, Organizations
    Topstone Consulting LLC
    • Based in United States
    • Provides training for Individuals, Teams, Organizations
    STAR® Coach Leadership
    • Based in United States
    • Provides training for Individuals, Teams, Organizations
    STAR® Coach Leadership
    • Based in United States
    • Provides training for Individuals, Teams, Organizations
    • Current Training options
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    for STAR® Manager Certification

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    Testimonials

    Quote illustration

    After completing the STAR® program, my approach to my team changed. By not taking on activities myself... I found I freed up 40% to 50% of my time, and projects completed sooner.

    User avatar
    Lou Garriga
    Director of Operations, Rubadue Wire
    Quote illustration

    STAR® has had a major impact on how I operate as a professional, it has completely changed the way I work, giving me the knowledge and skills to develop on a personal perspective and to develop my team.

    User avatar
    Carl Drinkel
    Senior Quality Engineer, Hitachi Rail
    Quote illustration

    I gained more confidence in asking powerful questions and engaging employees in different activities. This helped me achieve my own objectives and become more effective as a manager overall.

    User avatar
    Monika Wujciow
    Continuous Improvement Manager, AB World Foods
    Quote illustration

    I’m really surprised at how powerful these approaches are. I underestimated how much I still had to learn about developing people. I have taken away techniques to help in both my personal life as well as my professional life.

    User avatar
    Jen Booker
    HR Manager, Dennis Eagle Ltd
    Quote illustration

    People who do this programme will see a significant improvement in their team performance and problem-solving abilities. It gives you the tools with which to tap into your teams latent talents and empowers them to bring their ideas and problem-solving skills to fruition, thus freeing up time for you to do other tasks.

    User avatar
    Martin Thompson
    Project Manager, AmcoGiffen
    Quote illustration

    STAR® is a programme that everyone should consider using. However well you think you know yourself and however good your management style is this programme helps you to find areas for improvement. It will help not just you but the people around you to become better empowered.

    User avatar
    Helen Freeman
    University of Exeter
    Quote illustration

    To learn the art of coaching gives you incredible benefits, not only in the workplace but in your home life as well. I gained a deep understanding and really learnt how to use the technique. The course is well put together, easy to understand and you receive so much support and help from a very friendly team. Well done and thank you.

    User avatar
    Lee-Anne Olsen
    Scott Bader
    Testimonials illustration

    Videos & Case studies

    Videos

    STAR® Manager: The art and science of asking questions

    | 1 minute 17 seconds

    STAR® Manager: Supporting Agile behaviours

    | 1 minute 4 seconds

    Case studies

    FAQs

    Most, if not all, of our certifications come with at least one Sample Exam to help participants prepare for their exam. Access to the Sample Exams can be located on our website.

    Some certifications do not require training in order to take the exam however, for most certifications, training is advised. 

    For some certifications individuals also have the option to self-study in preparation for the exam and, when they are ready, can even take the exam from the comfort of their home or office.

    You can find details of our self-study exams, available to purchase, via our public exams portal.

    Unfortunately, no. Only Accredited Training Organizations and their registered partners are authorized to use these logos. If you do not fall under these categories and would like to request permission to use the logo, please contact the APMG-International Service Desk (servicedesk@apmg-international.com).

    However, successful candidates are able to share and display their digital badge publicly.

    Please contact us via email addressed to customerservice@apmgroup.co.uk. Please review our policies before submitting your written feedback.

    PMI Professional Development Units (PDUs) are either: Education or Giving Back to the Profession. You can earn PMI Education PDUs by attending non-PMI provider courses if they align with the PMI Talent Triangle® skill areas. Visit the PMI website for details on PDUs, how to record them and required documentation.

    • Most training providers include the exams with their courses. 
    • Self-study candidates can book and take the exam online from anywhere, with a proctor monitoring via webcam, microphone and desktop. 
    • After booking, you'll receive a registration email to schedule your session through the Candidate Portal, with exams available 24/7.
    • APMG also offers limited public exam sessions at designated regional offices.

    • The structure of the examinations depends on the level of certification.
    • Generally, entry-level examinations (Foundation Certifications) have a range of 40 minutes to 60 minutes to complete a multiple-choice exam, which may include 40 to 60 questions.
    • Practitioner examinations can range from 90 minutes to 120 minutes with an average of 80 complex multiple-choice questions.
    • The required score to pass an examination varies from one certification to another. You can find more information listed on the product page under exam details, to learn more about a particular examination.

    If you booked your exam directly with us, you will have 12 months to sit your exam which cannot be extended. If your exam was booked by a Training Organization, then you will need to reach out to them directly to request an extension to your expiry date.

    Full details of our Equality Policy can be found on our website.

    Any request for additional time will need to be provided in writing to customerservice@apmgroup.co.uk. We will need to see evidence of your diagnosed condition in the form of a medical report, signed by a medical practitioner.  

    If this is not available, or your condition was diagnosed a long time ago, then any statement from an employer, line manager or Occupation Health advisor will be sufficient.  

    If no recommendations regarding the length of time to be added to the exam is evident in the documents supplied, then we apply 25% additional time to the exam.

    Get in touch

    If you have a query about this certification or want to know more about training send us a message via this contact form. We would love to hear from you!