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About STAR® Manager Certification

74
x
Return on Investment (ROI) per manager in the programme
70
%
Increase in the time managers spent coaching
5
M
Managers in the UK alone and many are ‘accidental managers’

Overview

Management and leadership skills take time to master. While our understanding of what makes a ‘good’ leader changes from one day to the next, one thing remains constant — good leadership drives the culture and success of any organization.

STAR® Training and Certifications

Benefits of STAR® Manager Certification

For Individuals

  • Fast-track promotion and become "the best manager in your company" through new coaching behaviours.  
  • Reclaim time and reduce stress by shifting from task-oriented work to empowering your team members.
  • Enhance coaching skills like active listening, powerful enquiry, feedback, and structured 1:1s by applying the STAR Coaching Model®.  
  • Develop confidence and resilience through sustained behavioural change.
  • Have a certification that proves your ability to directly increase engagement, productivity, retention, inclusivity and performance.

For Organisations

  • Increases employee engagement and retention by training managers to adopt coaching mindsets.
  • Improves performance and productivity based on data suggesting STAR® managers increase productivity by upwards of 47%.  
  • Delivers strong ROI (up to 100×) and contributes to overall revenue growth. 
  • Encourages agile mindsets, creativity, and team ownership in change or growth environments. 
  • Cultivates a coaching culture by embedding enquiry-led interactions across the organization to promote collaborative, inclusive workplaces.

    Documentation

    Document thumbnail
    pdf - 826.35 KB - 01 October 2025

    Study materials

    STAR® Manager - Operational Coaching® Skills for Leaders and Managers study material cover
    The Answer is a Question
    Book (English)
    By
    Dominic & Laura Ashley-Timms (Notion Ltd)

    STAR® Manager Certification levels

    STAR® Coach badge

    STAR® Coach

    Discover the Operational Coaching® Model and various leadership techniques that will engage, inspire, and develop your team for success.

    STAR® Coach Practitioner  badge

    STAR® Coach Practitioner

    Deepen your coaching skills with advanced techniques, behavioral change strategies, and a walk-through of practical applications.

    Certified STAR® Manager  badge

    Certified STAR® Manager

    Learn the fundamentals of Operational Coaching® and how to create behavioral change within your team’s daily operations.

    Certified STAR® Manager Practitioner  badge

    Certified STAR® Manager Practitioner

    Advance your leadership skills by integrating Operational Coaching® to drive team development and create lasting behavioral changes.

    Ready to start your learning journey?

    Choose a Training Organization

    APMG accredits Training Organizations (ATOs) to make sure they are delivering our products and certifications to high standards.

    Buy a training course and exam through one of our Training Organizations below.

    Self-study

    Buy your book and exam from APMG

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    Training options

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    Search for an organization

    Training organizations for STAR® Manager Certification

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    Displaying 1 - 6 results of 18
    University of Westminster
    • Based in London, United Kingdom
    • Provides training for Individuals, Teams, Organizations
    Altkom Akademia S.A.
    • Based in Warszawa, Poland
    • Provides training for Individuals, Teams, Organizations
    Altkom Akademia S.A.
    • Based in Warszawa, Poland
    • Provides training for Individuals, Teams, Organizations
    INTERPROM USA
    • Based in Phoenix, United States
    • Provides training for Individuals, Teams, Organizations
    University of Westminster
    • Based in London, United Kingdom
    • Provides training for Individuals, Teams, Organizations
    INTERPROM USA
    • Based in Phoenix, United States
    • Provides training for Individuals, Teams, Organizations
    • Current Training options
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    for STAR® Manager Certification

    Training options

    Testimonials

    Quote illustration

    After completing the STAR® program, my approach to my team changed. By not taking on activities myself... I found I freed up 40% to 50% of my time, and projects completed sooner.

    User avatar
    Lou Garriga
    Director of Operations, Rubadue Wire
    Quote illustration

    STAR® has had a major impact on how I operate as a professional, it has completely changed the way I work, giving me the knowledge and skills to develop on a personal perspective and to develop my team.

    User avatar
    Carl Drinkel
    Senior Quality Engineer, Hitachi Rail
    Quote illustration

    I gained more confidence in asking powerful questions and engaging employees in different activities. This helped me achieve my own objectives and become more effective as a manager overall.

    User avatar
    Monika Wujciow
    Continuous Improvement Manager, AB World Foods
    Quote illustration

    I’m really surprised at how powerful these approaches are. I underestimated how much I still had to learn about developing people. I have taken away techniques to help in both my personal life as well as my professional life.

    User avatar
    Jen Booker
    HR Manager, Dennis Eagle Ltd
    Quote illustration

    People who do this programme will see a significant improvement in their team performance and problem-solving abilities. It gives you the tools with which to tap into your teams latent talents and empowers them to bring their ideas and problem-solving skills to fruition, thus freeing up time for you to do other tasks.

    User avatar
    Martin Thompson
    Project Manager, AmcoGiffen
    Quote illustration

    STAR® is a programme that everyone should consider using. However well you think you know yourself and however good your management style is this programme helps you to find areas for improvement. It will help not just you but the people around you to become better empowered.

    User avatar
    Helen Freeman
    University of Exeter
    Quote illustration

    To learn the art of coaching gives you incredible benefits, not only in the workplace but in your home life as well. I gained a deep understanding and really learnt how to use the technique. The course is well put together, easy to understand and you receive so much support and help from a very friendly team. Well done and thank you.

    User avatar
    Lee-Anne Olsen
    Scott Bader
    Testimonials illustration

    Videos & Case studies

    Videos

    STAR® Manager: The art and science of asking questions

    | 1 minute 17 seconds

    STAR® Manager: Supporting Agile behaviours

    | 1 minute 4 seconds

    Case studies

    FAQs

    A Practitioner Session is a 90-minute, interactive small group Zoom session with up to 3 other learners and supervised by an expert Notion Tutor. It provides the opportunity for you to participate in a structured group session to further embed and develop the skills you’ve learnt on the programme.  You’ll discuss, share insights and then practise some of the tools you’ve learned by coaching the other participants, demonstrating active living and giving and and receiving feedback. The Notion Tutor also provides specific verbal and written feedback to each participant. Participation in two Practitioner Sessions is a requirement for learners on the Certified STAR® Manager Practitioner programme  and for candidates wanting to upgrade from Certified STAR® Manager to the Level 6 Certified Master Coach graduate qualification programme.

    If you ‘Request a Demo’ you will be given access to the demo programme, Exploring STAR® Manager, for 2 weeks. The demo programme contains a look inside the programme, videos showing how many of the programme’s interactive features work and a video case study. The Notion team will be delighted to work with you to provide you with all of the information that you need in order to make a purchase decision.

    The standard license length is 6 months for each 10 module programme purchased. ie. 6 months for STAR® Coach (10 modules) or 12 months for STAR® Manager (20 modules) , from the date of login details being issued. During your license period, you’ll have full access to your STAR® programme, including Live Learning Stations.

    We recommend you aim to spend around 1-hour per week working on the programme, with the aim to complete a module a week. This time can be divided across a number of activities, such as completing the eLearning module, carrying out other programme activities, completing workplace Missions and reflecting on your performance in the Learning Logs.

    The programme is designed so that STAR® Coach can be completed in approx. 3 months and  STAR® Manager Practitioner programme in 6 months.

    Absolutely! The STAR® programme will provide you with great new tools to improve the engagement and motivation of your team members by using an ‘enquiry-led’ approach. You may find that the first ten modules that make up STAR® Coach are directly applicable to you, but there are also modules in STAR® Manager, such as Handling Challenging Conversations and Giving Great Feedback that will also be helpful in your role.

    Completing the entire programme will undoubtedly give you a comprehensive set of practical skills to change your management style and to be able to support the development of others. Depending on your role and your objectives, you may also achieve transformative results from taking just the first set of 10 modules that make up STAR® Coach. The programme gives you complete flexibility and a number of options to choose the journey that your learners complete.

    • Provisional results: After completing the Foundation examination, candidates may receive provisional results either orally from the invigilator or on-screen at the end of an online exam.
    • Official results: Once processed, official results, including a PDF breakdown of marks by syllabus area, are available in the APMG Candidate Portal. Results are issued as the total number of marks achieved.
    • Processing time: Exam papers are usually marked immediately after the exam. APMG formally processes and confirms results via the Candidate Portal within 2 working days of receiving completed papers.
    • Outstanding payments: In exceptional cases, results may be withheld until full payment has been received.

    Once you’ve been notified that you’ve passed your exam, you will have the option to create a digital badge in APMG's Candidate Portal.

    Visit APMG's Candidate Portal, view your exam results and select 'Create Badge'.

    This takes you to the Credly website where the digital badges are hosted. You will be guided through the Credly account creation process.

    Once you have created an account with Credly, log into the account and accept your pending badge.

    Candidates will be able to claim their digital badge and electronic certificate from the APMG Candidate Portal within two business days of their exam result being issued.

    If you are sitting the examination through an Accredited Training Organization, the cost of the exam is generally included in the course fee. Please ensure you confirm with your training provider that the exam is included in these costs. 

    If you have selected a self-study option, please note that APMG-International uses a global pricing model for all exams. The examination fees for candidates attending a public exam centre are determined by the location where the exams are administered.

    To find out the costs in your region, please refer to our examination portal or contact the APMG-International Service Desk (servicedesk@apmg-international.com).

    Get in touch

    If you have a query about this certification or want to know more about training send us a message via this contact form. We would love to hear from you!