About Blue Ocean Strategy for Action Certification
Benefits
For Individuals
- Gain Unmatched Expertise in Market Creation: Master a systematic, actionable framework for value innovation. Learn how to stop competing and start creating new, uncontested market spaces.
- Enhance Professional Credibility & Global Recognition: Earn an internationally recognized credential from APMG International, validating your specialized skills in strategic innovation and positioning you as an expert.
- Drive Tangible Strategic Change: Develop the practical, hands-on ability to lead and contribute to transformative initiatives. You will be able to build and analyze strategy canvases, identify non-customers, and help formulate new value curves that deliver measurable results.
- Unlock New Career Opportunities: Position yourself as a forward-thinking strategic expert, opening doors to key roles in strategy, innovation, business development, and entrepreneurship.
For Organizations
- Unlock New, Profitable Growth: Equip your teams with a proven, systematic methodology to identify, create, and capture new demand in uncontested market spaces, driving sustainable and high-profit revenue streams.
- Escape the Red Ocean of Competition: Shift the organization's focus from costly, head-to-head competition over existing demand to making the competition irrelevant. This frees up resources and protects margins.
- Build a Culture of Innovation: Foster a shared language and a structured process for innovation across the company. This empowers employees at all levels to challenge assumptions and proactively discover new opportunities for value creation.
- Achieve Sustainable & High Performance Development: By simultaneously pursuing differentiation and low cost (Value Innovation), the organization can break the value-cost trade-off, creating a powerful strategic profile that is difficult to imitate and enhances adaptability for future market shifts.
Success in 1 2 3
Over 2.6 million people in 192 countries have an APMG certification. Our certifications are used by 80% of the FTSE 100 and a third of the Fortune 500 and S&P 500, and are proven to deliver better outcomes.
Select your certification
APMG certifications can advance your career, build your confidence and help you transition into a new field. Browse our careers section for inspiration or visit our certification pages for details of what you’ll learn and how you will benefit from certification.
Choose your learning style
APMG is not a training provider. Please contact accredited training organization's listed on our website for prices and dates. Alternatively, you can self-study for an exam directly through APMG.
Pass the exam & receive a certificate
When you are ready to take your exam, book an online timeslot yourself with APMG, or your training organization may organize this for you. If you pass your exam APMG will issue you with a digital badge for you to share!
Blue Ocean Strategy for Action Certification levels
Related products
FAQs
Your training organization specified that they wish to view candidate results before releasing. If you would like your results sooner, you may contact your ATO directly and request your results that way. After they have released them, you will be able to create/view your Digital Badge and download your Digital Certificate in your Credly account in the Certificates section of your portal.
Since 2018, we are no longer registered for AXELOS qualifications and are unable to provide the certificates.
If you received your AXELOS qualification before this time, you can contact customer service and upon providing your candidate number, ask if a copy of your certificate still exists in our system.
Alternatively, you can reach out to IT PeopleCert directly with this request quoting your candidate number.
If you do not have your candidate number, we can provide it to you. Additionally, we are happy to provide a letter of verification for any exams sat with us.
When you pass an exam – you will instantly have the option to claim a digital badge as representation of your new certificate. Your badge can be embedded on an email signature, website, digital CV, or shared via LinkedIn.
Access the downloadable guide for more information on how to claim your digital badge.
You can always access all your records, electronic certificates and badges via the APMG Candidate Portal.
Once you have logged on to the Candidate Portal, click on the ‘Badges and Certificates’ option from the menu bar at the top of screen. From here you should click on the ‘Create Badge/Certificate’ button. This will take you to the Credly platform to create an account and download your badge and certificate.
Step-by-step guidance is available to download from the ‘Badges and Certificates’ area in your Candidate Portal.
Electronic certificates are environmentally friendly, but you can print the certificate yourself at home or work, if required.
If you have any problems you are welcome to contact our customer service team.
If you previously sat an exam with us and were issued a paper certificate but would like to upgrade to a digital badge and e-certificate, please contact us. There is a £25 administration fee for providing a digital badge and a form for which you will need to complete to consent to your personal information being used in order to manually create the badge in Credly.com.
If your exam is booked through a Training Organization, and they are proctoring your exam over a platform of their choosing, you will need reach out to them directly to discuss options to reschedule.
If your exam is with ProctorU, you can reschedule without additional charges as many times as you wish up to 24 hours prior to your booked slot. If you reschedule within this 24-hour period, you will need to pay the £38 reschedule fee, as we will still be charged by ProctorU for your slot.
You can merge your account by logging into your candidate portal with your initial email address and click on your name at the top. Then click merge and send a merge request to your secondary email address. Once you have agreed to the email request, everything will appear in one account. Please contact us if you have any problems with this process and we will be happy to help.
You may contact our Accreditation Team directly, and they will be happy to answer your questions regarding the Accreditation process.
To become an Accredited Training Organization (ATO), apply for accreditation or contact your local APMG office. If suitable, you'll receive an invoice and undergo APMG International's ATO assessment.
Trainers must be sponsored by an Accredited Training Organization (ATO), which can be found using the APMG International search tool. The sponsoring ATO must submit a trainer application to APMG.
The requirements, including pass marks of the exams, will vary depending on the certification, please get in touch for more information.