About Blue Ocean Strategy for Action Certification
Benefits
For Individuals
- Gain Unmatched Expertise in Market Creation: Master a systematic, actionable framework for value innovation. Learn how to stop competing and start creating new, uncontested market spaces.
- Enhance Professional Credibility & Global Recognition: Earn an internationally recognized credential from APMG International, validating your specialized skills in strategic innovation and positioning you as an expert.
- Drive Tangible Strategic Change: Develop the practical, hands-on ability to lead and contribute to transformative initiatives. You will be able to build and analyze strategy canvases, identify non-customers, and help formulate new value curves that deliver measurable results.
- Unlock New Career Opportunities: Position yourself as a forward-thinking strategic expert, opening doors to key roles in strategy, innovation, business development, and entrepreneurship.
For Organizations
- Unlock New, Profitable Growth: Equip your teams with a proven, systematic methodology to identify, create, and capture new demand in uncontested market spaces, driving sustainable and high-profit revenue streams.
- Escape the Red Ocean of Competition: Shift the organization's focus from costly, head-to-head competition over existing demand to making the competition irrelevant. This frees up resources and protects margins.
- Build a Culture of Innovation: Foster a shared language and a structured process for innovation across the company. This empowers employees at all levels to challenge assumptions and proactively discover new opportunities for value creation.
- Achieve Sustainable & High Performance Development: By simultaneously pursuing differentiation and low cost (Value Innovation), the organization can break the value-cost trade-off, creating a powerful strategic profile that is difficult to imitate and enhances adaptability for future market shifts.
Success in 1 2 3
Over 2.6 million people in 192 countries have an APMG certification. Our certifications are used by 80% of the FTSE 100 and a third of the Fortune 500 and S&P 500, and are proven to deliver better outcomes.
Select your certification
APMG certifications can advance your career, build your confidence and help you transition into a new field. Browse our careers section for inspiration or visit our certification pages for details of what you’ll learn and how you will benefit from certification.
Choose your learning style
APMG is not a training provider. Please contact accredited training organization's listed on our website for prices and dates. Alternatively, you can self-study for an exam directly through APMG.
Pass the exam & receive a certificate
When you are ready to take your exam, book an online timeslot yourself with APMG, or your training organization may organize this for you. If you pass your exam APMG will issue you with a digital badge for you to share!
Blue Ocean Strategy for Action Certification levels
Related products
FAQs
- The structure of the examinations depends on the level of certification.
- Generally, entry-level examinations (Foundation Certifications) have a range of 40 minutes to 60 minutes to complete a multiple-choice exam, which may include 40 to 60 questions.
- Practitioner examinations can range from 90 minutes to 120 minutes with an average of 80 complex multiple-choice questions.
- The required score to pass an examination varies from one certification to another. You can find more information listed on the product page under exam details, to learn more about a particular examination.
If you booked your exam directly with us, you will have 12 months to sit your exam which cannot be extended. If your exam was booked by a Training Organization, then you will need to reach out to them directly to request an extension to your expiry date.
Full details of our Equality Policy can be found on our website.
Any request for additional time will need to be provided in writing to customerservice@apmgroup.co.uk. We will need to see evidence of your diagnosed condition in the form of a medical report, signed by a medical practitioner.
If this is not available, or your condition was diagnosed a long time ago, then any statement from an employer, line manager or Occupation Health advisor will be sufficient.
If no recommendations regarding the length of time to be added to the exam is evident in the documents supplied, then we apply 25% additional time to the exam.
Please contact our 24/7 Technical Team on +44 (0)1494 452450 and select Option 3 for Technical Assistance or email them at help@apmg-international.com. They are also available via a live chat.
If this is a password creation issue, please note that '?', '@', '#', and 'é' are not allowed for creating a portal password.
You can either contact your Training Organization to purchase a new exam, or you can purchase a new exam directly from our public exams website. For more information, see our more detailed article on resitting an exam.
Using a company device in which you do not have administrative rights and access to download additional software tends to cause issues when sitting your exam via ProctorU, as outlined in the Candidate Guidance Agreement.
If you wish to sit your exam via ProctorU again, you will need to pay a reschedule fee of £32 (which you can do in the Candidate Portal) before you can select a new date and time.
Alternatively, you can reschedule your exam via our AIPP service, where you can take your exam over Zoom without downloading any additional software. Please note there are fewer exam slots available through AIPP.
Full details of our Proctoring options can be found on our Proctoring Page.
If you feel you had issues during your exam, you may submit an appeal to customerservice@apmgroup.co.uk. We will review your appeal and respond. See APMG’s policies for details on the full appeals process.
To appeal your result, email a written request with supporting evidence to customerservice@apmgroup.co.uk. We will review your appeal and respond. See APMG’s policies for details on the full appeals process.
Your results will be processed 6 to 12 hours after your exam. You will receive an email confirming your achievement and inviting you to the Candidate Portal where you can see your official result. From there, you can create your account in Credly.com and access your digital badge and certificate.