About Blue Ocean Strategy for Action Certification
Benefits
For Individuals
- Gain Unmatched Expertise in Market Creation: Master a systematic, actionable framework for value innovation. Learn how to stop competing and start creating new, uncontested market spaces.
- Enhance Professional Credibility & Global Recognition: Earn an internationally recognized credential from APMG International, validating your specialized skills in strategic innovation and positioning you as an expert.
- Drive Tangible Strategic Change: Develop the practical, hands-on ability to lead and contribute to transformative initiatives. You will be able to build and analyze strategy canvases, identify non-customers, and help formulate new value curves that deliver measurable results.
- Unlock New Career Opportunities: Position yourself as a forward-thinking strategic expert, opening doors to key roles in strategy, innovation, business development, and entrepreneurship.
For Organizations
- Unlock New, Profitable Growth: Equip your teams with a proven, systematic methodology to identify, create, and capture new demand in uncontested market spaces, driving sustainable and high-profit revenue streams.
- Escape the Red Ocean of Competition: Shift the organization's focus from costly, head-to-head competition over existing demand to making the competition irrelevant. This frees up resources and protects margins.
- Build a Culture of Innovation: Foster a shared language and a structured process for innovation across the company. This empowers employees at all levels to challenge assumptions and proactively discover new opportunities for value creation.
- Achieve Sustainable & High Performance Development: By simultaneously pursuing differentiation and low cost (Value Innovation), the organization can break the value-cost trade-off, creating a powerful strategic profile that is difficult to imitate and enhances adaptability for future market shifts.
Success in 1 2 3
Over 2.6 million people in 192 countries have an APMG certification. Our certifications are used by 80% of the FTSE 100 and a third of the Fortune 500 and S&P 500, and are proven to deliver better outcomes.
Select your certification
APMG certifications can advance your career, build your confidence and help you transition into a new field. Browse our careers section for inspiration or visit our certification pages for details of what you’ll learn and how you will benefit from certification.
Choose your learning style
APMG is not a training provider. Please contact accredited training organization's listed on our website for prices and dates. Alternatively, you can self-study for an exam directly through APMG.
Pass the exam & receive a certificate
When you are ready to take your exam, book an online timeslot yourself with APMG, or your training organization may organize this for you. If you pass your exam APMG will issue you with a digital badge for you to share!
Blue Ocean Strategy for Action Certification levels
Related products
FAQs
- Provisional results: After completing the Foundation examination, candidates may receive provisional results either orally from the invigilator or on-screen at the end of an online exam.
- Official results: Once processed, official results, including a PDF breakdown of marks by syllabus area, are available in the APMG Candidate Portal. Results are issued as the total number of marks achieved.
- Processing time: Exam papers are usually marked immediately after the exam. APMG formally processes and confirms results via the Candidate Portal within 2 working days of receiving completed papers.
- Outstanding payments: In exceptional cases, results may be withheld until full payment has been received.
Once you’ve been notified that you’ve passed your exam, you will have the option to create a digital badge in APMG's Candidate Portal.
Visit APMG's Candidate Portal, view your exam results and select 'Create Badge'.
This takes you to the Credly website where the digital badges are hosted. You will be guided through the Credly account creation process.
Once you have created an account with Credly, log into the account and accept your pending badge.
Candidates will be able to claim their digital badge and electronic certificate from the APMG Candidate Portal within two business days of their exam result being issued.
If you are sitting the examination through an Accredited Training Organization, the cost of the exam is generally included in the course fee. Please ensure you confirm with your training provider that the exam is included in these costs.
If you have selected a self-study option, please note that APMG-International uses a global pricing model for all exams. The examination fees for candidates attending a public exam centre are determined by the location where the exams are administered.
To find out the costs in your region, please refer to our examination portal or contact the APMG-International Service Desk (servicedesk@apmg-international.com).
Most, if not all, of our certifications come with at least one Sample Exam to help participants prepare for their exam. Access to the Sample Exams can be located on our website.
Some certifications do not require training in order to take the exam however, for most certifications, training is advised.
For some certifications individuals also have the option to self-study in preparation for the exam and, when they are ready, can even take the exam from the comfort of their home or office.
You can find details of our self-study exams, available to purchase, via our public exams portal.
Unfortunately, no. Only Accredited Training Organizations and their registered partners are authorized to use these logos. If you do not fall under these categories and would like to request permission to use the logo, please contact the APMG-International Service Desk (servicedesk@apmg-international.com).
However, successful candidates are able to share and display their digital badge publicly.
Please contact us via email addressed to customerservice@apmgroup.co.uk. Please review our policies before submitting your written feedback.
PMI Professional Development Units (PDUs) are either: Education or Giving Back to the Profession. You can earn PMI Education PDUs by attending non-PMI provider courses if they align with the PMI Talent Triangle® skill areas. Visit the PMI website for details on PDUs, how to record them and required documentation.
- Most training providers include the exams with their courses.
- Self-study candidates can book and take the exam online from anywhere, with a proctor monitoring via webcam, microphone and desktop.
- After booking, you'll receive a registration email to schedule your session through the Candidate Portal, with exams available 24/7.
- APMG also offers limited public exam sessions at designated regional offices.