This level provides a solid grounding in the core concepts, tools, and frameworks of Blue Ocean Strategy. It's designed for anyone seeking to understand how to systematically create new market space. Individuals seeking foundational knowledge in strategic innovation and market creation. Organizations exploring Blue Ocean Strategy as a new approach to growth.

• Understand the fundamentals of Blue Ocean Strategy: Master the core concepts, tools, and frameworks of the methodology.
• Learn how to assess current market conditions and identify areas where Blue Ocean Strategy can be applied.
• Gain the skills to generate and assess potential Blue Ocean strategies.
• Learn how to effectively communicate and present Blue Ocean Strategy ideas to stakeholders.
• The Foundation program serves as a solid foundation for those who wish to pursue the more advanced Practitioner program.
• Access to introductory online lessons and case studies, providing a foundational understanding of Blue Ocean Strategy implementation.
• Gain initial exposure to a comprehensive collection of successful Blue Ocean Strategy implementations across various industries.

• 50 multiple-choice questions
• 50 minutes to complete the exam
• 35 marks or more are required to pass (out of 50 available) - 70%
• This is a closed-book exam