About Blue Ocean Strategy for Action Certification
Benefits
For Individuals
- Gain Unmatched Expertise in Market Creation: Master a systematic, actionable framework for value innovation. Learn how to stop competing and start creating new, uncontested market spaces.
- Enhance Professional Credibility & Global Recognition: Earn an internationally recognized credential from APMG International, validating your specialized skills in strategic innovation and positioning you as an expert.
- Drive Tangible Strategic Change: Develop the practical, hands-on ability to lead and contribute to transformative initiatives. You will be able to build and analyze strategy canvases, identify non-customers, and help formulate new value curves that deliver measurable results.
- Unlock New Career Opportunities: Position yourself as a forward-thinking strategic expert, opening doors to key roles in strategy, innovation, business development, and entrepreneurship.
For Organizations
- Unlock New, Profitable Growth: Equip your teams with a proven, systematic methodology to identify, create, and capture new demand in uncontested market spaces, driving sustainable and high-profit revenue streams.
- Escape the Red Ocean of Competition: Shift the organization's focus from costly, head-to-head competition over existing demand to making the competition irrelevant. This frees up resources and protects margins.
- Build a Culture of Innovation: Foster a shared language and a structured process for innovation across the company. This empowers employees at all levels to challenge assumptions and proactively discover new opportunities for value creation.
- Achieve Sustainable & High Performance Development: By simultaneously pursuing differentiation and low cost (Value Innovation), the organization can break the value-cost trade-off, creating a powerful strategic profile that is difficult to imitate and enhances adaptability for future market shifts.
Success in 1 2 3
Over 2.6 million people in 192 countries have an APMG certification. Our certifications are used by 80% of the FTSE 100 and a third of the Fortune 500 and S&P 500, and are proven to deliver better outcomes.
Select your certification
APMG certifications can advance your career, build your confidence and help you transition into a new field. Browse our careers section for inspiration or visit our certification pages for details of what you’ll learn and how you will benefit from certification.
Choose your learning style
APMG is not a training provider. Please contact accredited training organization's listed on our website for prices and dates. Alternatively, you can self-study for an exam directly through APMG.
Pass the exam & receive a certificate
When you are ready to take your exam, book an online timeslot yourself with APMG, or your training organization may organize this for you. If you pass your exam APMG will issue you with a digital badge for you to share!