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Certification APMP renforce la gestion des offres chez Amey

Renforcez votre équipe. Remportez plus d'appels d'offres. Élevez vos services.

Case study

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Who's featured

Amey

Organisme de Formation Accrédité

BidCraft

About Certification APMP renforce la gestion des offres chez Amey

Le Défi

Les services publics du monde entier sont sous une pression croissante, et le Royaume-Uni ne fait pas exception. Ces services jouent un rôle essentiel, urgent et irremplaçable dans la vie de chaque individu. Cependant, leur ampleur et leur complexité apportent des défis significatifs - particulièrement quand il s'agit de s'assurer qu'ils fonctionnent de manière cohérente et rationalisée.

Provek Ltd illustration

At Amey, which employs over 12,000 people, aligning services and embedding best practice has been central to its transformation efforts. One critical area facing this challenge is the Bids and Proposal Team. For the team to be successful, they must not only understand the services provided, but also engage deeply with the needs of both the business and its users.

To gain clarity on internal capability and identify knowledge gaps, the team undertook a competency-based self-assessment aligned to the APMP (Association for Proposal Management Professionals) syllabus. This process enabled them to gauge perceived levels of competence across various bid and proposal functions and provided valuable insight into areas for development.

Having a shared understanding of best practice is the backbone of effective bid and proposal management. In an environment where services, user needs, technologies, and budget constraints are constantly evolving, relying on a proven framework can be the difference between success and failure. APMP best practices offer structured, efficient, and effective methods that support consistently high-quality outcomes.

Without such standards, teams risk stagnation, inconsistent results, repeated mistakes, and a lack of innovation - barriers that can prevent real progress and long-term growth.

Given the critical nature of their public services and their ambitious growth goals, Amey cannot afford these risks. The solution? Uniting the Bid and Proposal Team under the APMP framework to ensure consistent, professional, and best-practice-driven delivery.

The Solution

En bref, la solution était le déploiement structuré des meilleures pratiques APMP.

APMP offers a comprehensive Body of Knowledge, built on the collective experience and insights of bid and proposal professionals worldwide. While the depth of content is extensive, training is key to helping teams absorb and apply these best practices effectively.

To support adoption, Amey invested in team development by enrolling members of the Bid and Proposal Team in APMP Foundation and Practitioner certification programs. These certifications equip professionals with the skills to create persuasive, customer-focused proposals and to lead collaborative teams that consistently deliver winning strategies. In the context of public services, this translates into more compliant, value-driven, and outcome-focused bidding - ultimately enhancing service delivery and performance.

To minimise disruption and maximise engagement, Amey enrolled 12 team members in BidCraft’s online eLearning platform – the BidCraft Academy. The flexibility of digital delivery allowed the team to upskill at their own pace without impacting day-to-day operations.

Importantly, because the team had already participated in a self-assessment exercise, individuals were more engaged with the training journey. Amey recommends involving staff early – consulting them on their needs and tailoring learning opportunities accordingly to ensure relevance and buy-in.

L'Impact

Amey est maintenant fière d'annoncer que la majorité de son équipe Bid and Proposal est certifiée au niveau approprié pour son rôle.

This achievement not only elevates individual capabilities but also enables the team to share their knowledge more widely - creating a ripple effect of positive impact across the organisation.

In the words of Jeff Hill, Work Winning Director at Amey:

“We are now a strong team, with solid foundations built upon APMP best practice. We are ready for whatever bidding challenges are thrown at us!”

The training provider, BidCraft, was described as:

“Reliable and modern, with good use of digital delivery tools.”

Feedback on the training experience was overwhelmingly positive from all participants, reinforcing the value of aligning professional development with recognised best practices.

“Je suis ravi du travail que nous avons accompli avec Bid Craft pour perfectionner les compétences de notre équipe dans les meilleures pratiques d'offres et de propositions. La facilité d'accès et la méthode de prestation ont été bien accueillies par notre équipe. Au cours des dernières années, nous avons recruté beaucoup de nouvelles personnes avec des antécédents et des expériences variés dans la soumission d'offres pour différentes organisations dans différents secteurs. La formation et la certification APMP m'ont donné l'assurance que notre équipe aurait une compréhension commune de ce à quoi ressemble la qualité et une approche partagée pour fournir les processus de soumission des meilleures pratiques. Les résultats parlent d'eux-mêmes.”
Jeff Hill, Directeur de la Conquête de Marchés, Amey

Conclusion

Certification has brought a new level of consistency in both knowledge and approach, helping to embed best practices across the business. Just as importantly, it has boosted the confidence of team members, empowering them to carry out their roles more effectively and with greater assurance.

This growing confidence extends beyond the team, influencing key public services and contributing to a culture of professionalism and capability. As reflected in additional quotes from APMP professionals in APMG’s article about what Proposal Managers do.

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