Private Brand Fundamentals Certification

Master the fundamental role of Private Brand for the industry to be able to manage Private Brand related topics efficiently.

Private Brands are brands developed and managed by retailers that offer product solutions to answer consumer needs. With streamlined production quality and agility, Private Brands now hold the competitive advantage over National Brands, offering a wide variety of products at ranging price points to meet the consumers’ criteria for quality, cost, and specificity. 

With more than 80% of U.S shoppers buying Private Brands on almost every shopping trip, and over 50% of shoppers stating that Private Brands are a driver of store choice, the need for retailers to implement the best strategies is more relevant now than ever before.

Our partner Daymon has 50 years of experience building successful Private Brand programs around the world and is the only solution provider that influences all aspects of Private Brand development, from strategy to execution to consumer engagement. 

The Private Brand Fundamentals course, developed by our partners at Daymon, empowers candidates with an in-depth understanding of Private Brand, a Strategic Pillar for Retailers and a relevant solution for Consumers. Throughout the training, Daymon will provide in-depth knowledge on Private Brand Fundamentals and share best practices to guide success.

Daymon is a world leader in driving brand innovation, differentiation and results.

• Strategy.
• Analytics and insights.
• Product development.

• Supplier development and management.
• Account management.
• Design and packaging management.