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About OBM Certification

Overview

Organizational Behavior Management Training and Certifications

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Smiling businesswoman holding a phone, and smiling at the camera.

Benefits of OBM Certification

For Individuals

  • Learn how to influence, motivate and guide team behavior using evidence-based techniques to drive team performance and engagement.
  • Gain insight into how behavior is shaped by workplace culture, environment, and reinforcement.
  • Understand how to apply behavioral principles to support successful organizational change.
  • Learn how to analyze and modify behaviors that affect productivity, safety, quality, or morale.
  • Strengthen emotional intelligence, decision-making, and resilience in challenging situations.

For Organizations

  • Increases productivity through optimized processes that motivate employees and foster a positive work culture.
  • Improves employee performance by implementing performance management techniques that set clear expectations and provide constructive feedback.
  • Encourages open communication, teamwork and collaboration which strengthens performance.
  • Establishes a resilient, adaptable culture that helps organizations respond effectively to change.
  • Introduces lasting behavioral change, resulting in improved performance, greater profitability and a competitive edge in the market.

    Documentation

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    Study materials

    Organizational Behavior Management (OBM) study material cover
    Organizational Behavior Management - Een Introductie - Dutch - (Robert den Broeder & Joost Kerkhofs)
    Book, eBook (Dutch)
    By
    Robert den Broeder Joost Kerkhofs
    Organizational Behavior Management (OBM) study material cover
    Organizational Behavior Management - an introduction
    Book, eBook (English)
    By
    Robert den Broeder & Joost Kerkhofs

    OBM Certification levels

    OBM Foundation badge

    OBM Foundation

    Gain knowledge and understanding to help improve performance

    OBM Practitioner badge

    OBM Practitioner

    Demonstrate your ability to apply the principles learned during Foundation level training

    Ready to start your learning journey?

    Choose a Training Organization

    APMG accredits Training Organizations (ATOs) to make sure they are delivering our products and certifications to high standards.

    Buy a training course and exam through one of our Training Organizations below.

    Self-study

    Buy your book and exam from APMG

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    Training options

    Advanced options

    Search for an organization

    Training organizations for OBM Certification

    Open filters
    Displaying 1 - 6 results of 19
    Eraneos Netherlands BV
    • Based in Amstelveen, Netherlands
    • Provides training for Individuals, Teams, Organizations
    Global Knowledge - Netherlands
    • Based in Utrecht, Netherlands
    • Provides training for Individuals, Teams, Organizations
    Viable Projects GmbH
    • Based in Berlin, Germany
    • Provides training for Individuals, Teams, Organizations
    Symbol BV
    • Based in Enschede, Netherlands
    • Provides training for Individuals, Teams
    Neotopia
    • Based in Vleuten, Netherlands
    • Provides training for Teams, Organizations
    Trigono BV
    • Based in Assendelft, Netherlands
    • Provides training for Teams, Organizations
    • Current Training options
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    for Organizational Behavior Management (OBM) Certification

    Training options

    Testimonials

    Quote illustration

    I also advised some team members to follow this training because of the value added.

    User avatar
    Annet Hiemstra
    Plant Manager
    Quote illustration

    I learned a lot during the training about behaviors and how we can have influence on them. The trainer knew a lot about the theory and the way he taught it to us was excellent. He also had many practical examples and there was time to discuss elements with fellow delegates. I like OBM and I am surely going to use it in my professional life.

    User avatar
    Jochem Hiddes
    Shift Manager
    Quote illustration

    I have experienced the OBM training as very valuable. It has given me new insights regarding the behavior of others, but also of myself. So definitely recommended!

    User avatar
    Marjolijn Esmeijer
    Continuous Improvement Manager
    Testimonials illustration

    Videos

    Videos

    What is Organizational Behavior Management (OBM)?

    | 14 minutes 29 seconds

    SFIA

    The SFIA Framework is the global common reference for skills and competency for the digital world.

    This APMG certification has been informally mapped against the SFIA Framework to indicate the skills that are addressed and referenced by the certification. Although it is not yet possible to claim this digital badge, the indicative skills can be used to plan your professional development through assessing the skills you have and the skills you need for the role you want.

    SFIA badge knowledge
    OBM Foundation

    OBM Foundation

    SFIA elements this certification confirms (endorsement)

    Generic attribute Knowledge up to level 3, Organisational Change Management level 3

    SFIA elements this would be useful for (development)

    Same as above

    SFIA badge knowledge
    OBM Practitioner

    OBM Practitioner

    SFIA elements this certification confirms (endorsement)

    Generic attribute Knowledge up to level 3, Organisational Change Management level 3

    SFIA elements this would be useful for (development)

    As above plus Organisational Change Management level 4 and Competency assessment up to level 4


    SFIA badge knowledge
    OBM Foundation

    OBM Foundation

    SFIA elements this certification confirms (endorsement)

    Generic attribute Knowledge up to level 3, Organisational Change Management level 3

    SFIA elements this would be useful for (development)

    Same as above

    SFIA badge knowledge
    OBM Practitioner

    OBM Practitioner

    SFIA elements this certification confirms (endorsement)

    Generic attribute Knowledge up to level 3, Organisational Change Management level 3

    SFIA elements this would be useful for (development)

    As above plus Organisational Change Management level 4 and Competency assessment up to level 4

    FAQs

    Organizational Behavior Management (OBM)™ is a scientifically proven method for optimizing organizational performance, combining a seven-step protocol with hard data and a focus on encouraging and reinforcing positive behavioral changes. The ‘seven-steps’ include how to determine pinpoints, develop a measurement system and designing and implementing a solution.

    Repeated research has shown that a staggering 70% of organizational change programs fail to meet all their objectives. In no less than 60% of those cases, ‘Behavior’ is determined as the root cause.

    Used successfully worldwide for over 40 years, OBM has a proven track record of improving organizational performance in every field of business, in hundreds of reported cases, by focusing on behaviors instead of just results.

    By understanding how to influence behavior, leaders can start to better understand and manage people at work, in forming a culture that contributes to meeting strategic goals such as improved customer satisfaction.

    Find out more on OBM's website.

    Yes, training is mandatory for both the Foundation and Practitioner levels. Details of OBM Accredited Training Organizations (ATOs) can be found higher up this page.

    The OBM Foundation examination is available in English, Dutch and German.

    OBM Foundation courses are generally delivered over 2 days (including the exam). We recommend that you contact the training providers directly, as some will offer tailored, online or blended learning solutions.

    The OBM Foundation and Practitioner certifications do not expire and there are no on-going maintenance requirements.

    • Provisional results: After completing the Foundation examination, candidates may receive provisional results either orally from the invigilator or on-screen at the end of an online exam.
    • Official results: Once processed, official results, including a PDF breakdown of marks by syllabus area, are available in the APMG Candidate Portal. Results are issued as the total number of marks achieved.
    • Processing time: Exam papers are usually marked immediately after the exam. APMG formally processes and confirms results via the Candidate Portal within 2 working days of receiving completed papers.
    • Outstanding payments: In exceptional cases, results may be withheld until full payment has been received.

    Once you’ve been notified that you’ve passed your exam, you will have the option to create a digital badge in APMG's Candidate Portal.

    Visit APMG's Candidate Portal, view your exam results and select 'Create Badge'.

    This takes you to the Credly website where the digital badges are hosted. You will be guided through the Credly account creation process.

    Once you have created an account with Credly, log into the account and accept your pending badge.

    Candidates will be able to claim their digital badge and electronic certificate from the APMG Candidate Portal within two business days of their exam result being issued.

    If you are sitting the examination through an Accredited Training Organization, the cost of the exam is generally included in the course fee. Please ensure you confirm with your training provider that the exam is included in these costs. 

    If you have selected a self-study option, please note that APMG-International uses a global pricing model for all exams. The examination fees for candidates attending a public exam centre are determined by the location where the exams are administered.

    To find out the costs in your region, please refer to our examination portal or contact the APMG-International Service Desk (servicedesk@apmg-international.com).

    Most, if not all, of our certifications come with at least one Sample Exam to help participants prepare for their exam. Access to the Sample Exams can be located on our website.

    Get in touch

    If you have a query about this certification or want to know more about training send us a message via this contact form. We would love to hear from you!